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Market Structure and Related Concepts for Apple, Inc.

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Describe the dominant characteristics of the industry in which APPLE operates, addressing the following questions:

-Who are your main competitors?
-Are they significant barriers to entry?
-What is your company's market share?
-What is the market share of your main competitors?
-What is the four-firm concentration ratio in your industry? Over time, has this ratio increased, decreased, or remained constant?
-Is your company a military contractor? If so, how are prices determined?
-Based on your previous answer, is your industry moving more in the direction of competition or is it moving more in the direction of market power?

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Describe the purpose of the paper and provide a conclusion.
Present information in a professional manner.
Answer the SLP Assignment question clearly and provide necessary details.
Write clearly and correctly—that is, no poor sentence structure, no spelling and grammar mistakes, and no run-on sentences.
Provide citations to support your argument and place references on a separate page. (All the sources that you listed in the references section must be cited in the paper.) Use APA format to provide citations and references [http://owl.english.purdue.edu/owl/resource/560/01/].
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Whenever appropriate, please use Excel to show supporting computations in an appendix, present economic information in tables, and use the data to answer follow-up questions.

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This is strictly a compilation of notes to assist you as you write your paper. You will need to write the paper, but all parts are covered here.
**The market structure faced by Apple, Inc is most similar to oligopoly. You might be able to say that it is also similar to monopolist competition, but barriers to entry are pretty high regardless. The source for this statement could be gleaned from your text. I just know it, so I did not provide a reference.

Apple, Inc.: Apple offers a variety of services and products in several sectors of the tech industry. Apple is a part of personal computers, mobile computers, smartphones, entertainment media and applications, and mobile payments.

-Who are your main competitors? In personal computers, major competitors include Dell, Hewlett-Packard, Acer, and Lenovo. In mobile computers, major competitors include Google, Samsung, Nokia, and Asus. In Smartphones, major competition was once Research in Motion out of Canada. Major competitors now include, Google's Android OS installed on most non-iPhone/non-Apple phones. These include phones manufactured by Huawei, Samsung, Sony, HTC, Lenovo, and other smaller producers. In entertainment media and applications, the two major firms are Apple and Google with operating systems (OS) operating on Apple or Android products respectively. The mobile payments sector's key competitors are PayPal and Google.

http://www.investopedia.com/ask/answers/120314/who-are-apples-aapl-main-competitors.asp

**The source for these competitor listings must be referenced.**

-Are they significant barriers to entry?
As an oligopoly, there are significant barriers to entry for this industry and each sector that Apple, Inc. ...

Solution Summary

Market Structure and various market indicators for Apple, Inc. covered in this "notes" compilation.

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