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Apple Computer's strategies

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To what extent did Apple Computer's strategies contribute to its poor performance in the PC business? Evaluate the strategies under Sculley, Spindler, and Amelio to explain and justify your answer.

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Entry barriers lowered by establishment of an open architecture (IBM compatible systems) for PC systems, more competitors entered the market and supply for PC systems-which is not compatible with Apple architecture- increased substantially.

Structure of personal computer industry changed to a horizontal form where different companies manufacture different specific part of the whole product and focus in one area. Because Apple was a proprietary system, they had to continue to operate in operating system and hardware - including development, integration and manufacturing- businesses together which led high costs for the company.

But Apple lost its major strength of being easy-to-use system after the launch of Windows 95 OS by Microsoft. In terms of functionality and ease-of-use, Win95 closed the gap between Apple and IBM compatible systems. In 1998, after launch of Windows 98 OS, IBM compatible systems became easier to use and were able for off-the-box instant use after ...

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This solution is comprised of a detailed explanation to answer to what extent did Apple Computer's strategies contribute to its poor performance in the PC business and evaluate the strategies under Sculley, Spindler, and Amelio.

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