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Apple Computer's strategies

To what extent did Apple Computer's strategies contribute to its poor performance in the PC business? Evaluate the strategies under Sculley, Spindler, and Amelio to explain and justify your answer.

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Entry barriers lowered by establishment of an open architecture (IBM compatible systems) for PC systems, more competitors entered the market and supply for PC systems-which is not compatible with Apple architecture- increased substantially.

Structure of personal computer industry changed to a horizontal form where different companies manufacture different specific part of the whole product and focus in one area. Because Apple was a proprietary system, they had to continue to operate in operating system and hardware - including development, integration and manufacturing- businesses together which led high costs for the company.

But Apple lost its major strength of being easy-to-use system after the launch of Windows 95 OS by Microsoft. In terms of functionality and ease-of-use, Win95 closed the gap between Apple and IBM compatible systems. In 1998, after launch of Windows 98 OS, IBM compatible systems became easier to use and were able for off-the-box instant use after ...

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This solution is comprised of a detailed explanation to answer to what extent did Apple Computer's strategies contribute to its poor performance in the PC business and evaluate the strategies under Sculley, Spindler, and Amelio.

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