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1) Determine how global competition impacts your organization
2) Should the organization/industry continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.
a) If your answer is to expand: Should the organization/industry invest in new plants, equipment, or technologies? Should the organization/industry consider a merger with another organization? Explain your reasoning and explain global competition implications.
b) If your answer is to reduce: Should the organization/industry reduce production or shutdown their operations? Explain your reasoning.

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Apple Company is researched.

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1) Determine how global competition impacts your organization

During 1990ies, Apple owned 10 percent of the worldwide personal computer market. Today, its market share is under 2 percent. The firm is the only integrated hardware and software personal computer company still in operation today. The good side of the firm is its products. They are good because they help people do their work more effectively and efficiently (in the case of the Macintosh computer), or because they help people enjoy life more (the iPod MP3 player), or both. The firm may make great products. However in the long run, this is obviously enough. Because what they do is clearly not much of a business. Gross profit margin has been important for Apple especially because it measures how efficiently Apple is producing its goods. It has also been a key indicator because it ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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