Paper should be 10 pages long and correct APA format using at least 6 references, 1 current
-Abstract. One paragraph on a separate page which captures the essence of your paper. You will probably write this abstract once the rest of your paper is finished. The first line of the abstract is not indented.
-Body of the Paper. Each paragraph contains one topic; no BIG paragraphs. Subtitles/headers are mandatory. References within the body of the paper include page numbers within the parentheses and other elements. Use proper format.
-Reference Page. The term, References, is placed in the middle of a separate page; no colon. Use the correct APA/Purdue format. No exceptions.
-Addenda. For extra data, if necessary.© BrainMass Inc. brainmass.com October 10, 2019, 8:06 am ad1c9bdddf
I cannot write the paper for you, but I can give you some guidance, notes, and an outline that will help you formulate the assignment. I included three references for use to for the paper, but I currently do not have access to scholarly articles. These will add support and information, along with some ideas to further develop the paper. You may add or delete the background history dependent on what you feel is most important. Where you have questions, or need clarifications, please ask. I will try to access my library again, but this will enable you to begin working on refining the assignment based on what is here. There are many options for information about the areas I highlighted. I have also included a couple of other ideas for further development should you need them. Almost all of the information can be related back to things that happened in the history part. For example, the licensing concerns are grounded in the history.
History and background
Apple Computer, Inc. is a designer and manufacture of computers, software, peripherals, and portable computer products. These portable products include digital players, notebook computers, tablets and cellular phones. The company also has products such as desktop computers, the Mac OS operating system, iTunes music store, Xserve G2 server, and Xserve RAID storage products. The company markets its products and provides them to third party wholesalers like cellular phone network companies, retail outlets, and online sellers. It also has its own storefronts and online stores. With a market and market share as large as the company holds, one would assume the number of Apple owned stores would be large, but in reality, it owns only 125 stores in the United States, Canada, Japan, and the United Kingdom.
Apple Computer, Inc. began in 1976 when two men, Steve Wozniak and Steve Jobs began building boxes that would allow them to make long distance calls for free. They sold several hundred of these boxes. Wozniak as also working on the Apple I computer for a computer hobbyist club. The computer had no keyboard or power supply. To help make the venture successful, the two sold their van and other valuable possessions to raise money to start the company. With $1300 they began work, originally selling fifty computers to a local retail company. Computer hobbyists also bought another two hundred computers at over six hundred dollars each. As the company grew, Jobs hired local computer workers to assemble circuit boards and design software while Wozniak built the computer models they would sell.
Within time, the two decided the metal boxes that usually held the computer parts would be too expensive, so with consumer needs in mind, they developed a beige plastic container for their Apple II model. While Wozniak continued the engineering efforts of the company, Jobs sought to expand the company size. He met with a marketing manager for Intel Corporation and Fairchild Semiconductor. The manager, Mike Markkula invested $250,000 in the company and with a newly created business plan, the company hired a president, Mike Scott, and began to change the world of computers in earnest.
Wozniak developed a new Apple Disk to help read and store information for the Apple II because the available disks were slow and not reliable.
Introduction of the Apple II at a consumer electronics show helped the world recognize that the company was not just for computer hobbyists. By the end of 1978, the company was one of the fastest growing companies in the United States (reference for business).
In 1979, the company added the Apple II+, with more memory and an easier start up system. The first printer for the company ...
A review of Apple, globalization, and strategies are provided.