Change and Innovation: Apple
Not what you're looking for?
Create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.
Provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal's (2010) communication questions, which are listed below:
What am I trying to achieve?
How will my audience react to what I am trying to achieve?
Will my message be resisted?
What do I know about my audience that will help me tailor my message?
Purchase this Solution
Solution Summary
This posting provides an approach of using organizational communication for change and innovation in an organization, using Apple as the example company.
Solution Preview
This communication will foster change and innovation in Apple. This communication will pertain to three things. The first change is that Apple will innovate and prevent the generation of e-waste and reduce harm to the environment. The Second change is that Apple will ensure that its production is not made from sweatshops and child labor. The third change is that Apple will ensure that in the future the company will not collaborate with the government for surveillance and censorship.
The potential audience analysis is that Apple Inc will address this message to its customers, employees, and shareholders. These messages will be related to the allegations that Apple generates e-waste and harms the environment, the company uses sweatshop labor who works in harsh labor conditions, and the company has collaborated with the government for surveillance and censorship. The message will be that Apple will ...
Education
- MBA, Indian Institute of Social Welfare and Business Management
- BSc, University of Calcutta
Recent Feedback
- "awesome"
- "Appreciate the help. This is Awesome"
- "Thanks, awesome notes!!! "
- "AWESOME!!!!!!!!"
- "Great notes, I appreciate the help"
Purchase this Solution
Free BrainMass Quizzes
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Introduction to Finance
This quiz test introductory finance topics.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.