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Content-driven Change within a Competitive Industry

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Think about the method (Process-driven change intervention, content-driven change intervention or task alignment) with which you would align yourself to implement change in your organization. Compare that method with at least one other method, noting the advantages and disadvantages of each.

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Content-driven change intervention is an approach that changes processes driven by programs. An example of this would be Apple, Inc.After years of inconsistent growth and billions of dollars lost in profits, Apple's director, Gilbert Amelio, saw the need to update the Mac operating system. In an effort to create a more efficient operating system, Amelio announced that Apple would soon acquire NeXT Software Company for assistance (Mallin & Finkle, 2011).The business strategy of Apple is to "bring the best personal computing, portable digital music and mobile communication experience to consumers, students, educators, businesses and government agencies through innovative hardware, software, peripherals, services, and internet offerings" (Apple Inc. Annual Report, 2008, p. 2). By using this strategy, Apple is able to systematically leverage the ...

Solution Summary

Content-driven change analysis and how it compares to other methods of organizational change processes.

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