Market Evolution
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A. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
b. Chart the growth and development of e-Marketing in your selected industry.
c. Evaluate the key external factors (technological, competitive, social, cultural, environ-mental, legal or political) that have spurred or inhibited the development of e-Marketing.
d. Assess the level of commitment to e-Marketing for your chosen industry versus other types of industries (for-profit, not-for-profit, governmental).
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Solution Summary
The solution provides an in-depth response to each of the questions regarding the evolution of the market.
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First, and foremost, I am going to link you to e-marketer, which is source that is widely used and respected.
www.emarketer.com
Let's look at each of these questions one by one:
a. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
-I think what this really is asking you for is: "Why is market research and intelligence important for marketing strategy". I would make sure I address that in my response. When you look at it from that angle, it seems rather intuitive, doesn't it? If you don't research what you're ...
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