A. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
b. Chart the growth and development of e-Marketing in your selected industry.
c. Evaluate the key external factors (technological, competitive, social, cultural, environ-mental, legal or political) that have spurred or inhibited the development of e-Marketing.
d. Assess the level of commitment to e-Marketing for your chosen industry versus other types of industries (for-profit, not-for-profit, governmental).
Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
First, and foremost, I am going to link you to e-marketer, which is source that is widely used and respected.
Let's look at each of these questions one by one:
a. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
-I think what this really is asking you for is: "Why is market research and intelligence important for marketing strategy". I would make sure I address that in ...
The solution provides an in-depth response to each of the questions posed by the student.