A. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
b. Chart the growth and development of e-Marketing in your selected industry.
c. Evaluate the key external factors (technological, competitive, social, cultural, environ-mental, legal or political) that have spurred or inhibited the development of e-Marketing.
d. Assess the level of commitment to e-Marketing for your chosen industry versus other types of industries (for-profit, not-for-profit, governmental).
First, and foremost, I am going to link you to e-marketer, which is source that is widely used and respected.
Let's look at each of these questions one by one:
a. Provide a brief overview of the evolution of market research and intelligence as support factors for marketing strategy.
-I think what this really is asking you for is: "Why is market research and intelligence important for marketing strategy". I would make sure I address that in my response. When you look at it from that angle, it seems rather intuitive, doesn't it? If you don't research what you're ...
The solution provides an in-depth response to each of the questions regarding the evolution of the market.