Strategic Communications
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This scenario is given:
1) The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art. The CEO feels that customers appreciate fresh ideas and will be willing to buy anything that comes with a label of new, creative or innovative. You have been asked to plan strategic communications keeping the 5 Ws and 1H in mind.
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Solution Summary
Ideas about strategic communications are given.
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Please allow some of my ideas to help to plan your strategic communications. Once you write your own, feel free to send to for editing and feedback:
First, as you identity who is the target audience, you might cite art teachers, art professors, local community college and university art students, as well as art stores, museum directors, and art ...
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- BS , Slippery Rock University
- MA, Slippery Rock University
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