Define Marketing; discuss the importance to success; provide three examples

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1. Can you define marketing yourself?
Yes, according to me, marketing is the use of managerial variables for increasing the sales of a company for profit. These variables are adjusted to respond appropriately with the forces in the environment. The variables that are usually in the hands of the marketer are price, product, place (distribution) and promotion. What is important is the levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results. The information for marketing is obtained by the systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer. Strong forces in the industry forces a company to adapt itself to uncontrollable factors within the industry. To communicate its message the marketer formulates a plan of action for bringing advertising messages to the attention of consumers through the use of appropriate media.

2. Next can you give define Marketing from two different sources and be sure to cite them.
Â? selling: the exchange of goods for an agreed sum of money
Â? the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
Â? shopping at a market; "does the weekly marketing at the supermarket"
wordnet.princeton.edu/perl/webwn
Â? Traditionally, Marketing has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. This general definition fails to provide any direction to someone hoping to market their products or services effectively. With that, a more modern explanation of what marketing is--and what makes it effective--is a definition coined by marketing researcher and author Brian Norris. Marketing is a four step process.
en.wikipedia.org/wiki/Marketing
Â? is a management process that identifies, anticipates and supplies consumer requirements efficiently and effectively.
wps.prenhall.com/wps/media/objects/213/218150/glossary.html
Â? the process of developing, promoting, and distributing products to satisfy customers' needs and wants.
www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml

The set of planned activities designed to positively influence the perceptions and purchase choices of individuals and organizations.
www.mplans.com/gm/index.cfm

The process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, building and maintaining a customer base for a product or service. Advertisements play a large part in marketing
www.primarydandt.org/learn/glo_0000000330.asp

Marketing includes communications, by any means, about a product or service that encourages the recipients of the communication to purchase or use the product or service. Marketing does not include communications that are made by a covered entity: For describing health care providers and health plans participating in a network, the services offered by a provider, or the benefits covered by a health plan. For the individual's treatment. For case management or care coordination for that individual, or directions or recommendations for alternative therapies, health care providers, or setting of care to that individual.
www.ohi.ca.gov/state/calohi/ohiGlossary.jsp

The management functions responsible for identifying, anticipating and satisfying consumer requirements profitably. Mapping Rules or formulae by which the elements in one set can each be made to correspond to a single element in a second set. Modeling/Simulation The application of specific assumptions to a set of variable factors and the relationships which exist between them. Used to experiment with 'what if' scenarios, models may be mathematical, graphical or purely verbal. Mystery Shopping is the collection of information from retail outlets, showrooms etc by people posing as ordinary members of the public. Multivariate data consists of observations for each
www.martinhamblin-gfk.com/library/glossary.asp

A process designed to bring about the voluntary exchange of values between a not-for-profit organization and its target market, such as the transfer of a donation in exchange for addressing a social need, recognition or a feeling of good will. The process or act of fostering such an exchange in a market.
www.sustainabilityonline.com/HTML/general_glossary.html

The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
www.eyefortransport.com/glossary/mn.shtml

This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.

The process of identifying and communicating with qualified prospects.
www.funds-marts.com/page375.html

Means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service.
www.preemptinc.com/definitions.html

3. Based on the definitions can you explain the importance of marketing in organizational success and provide at least three examples from the business world to support the explanations.

Marketing is a significant aspect of any business in today's highly competitive global market because those individuals who only look to product enhancement will find themselves far and away behind the power curve. Thus, in the spirited zeitgeist of the twenty first century marketplace marketing has thus radically achieved the earned status of an integral part of the modern practice of modernization, automation and production. But is such a plethora of competitive activity an important facet of the nominally cyclical business process in anno domani 2005? Of course; thus a cost-driven enhancement of the sub rosa adversarial relationship inherent in such is desirable to those who seek to command their industry niche. Though, as form must logically follow function, c'est le guerre, in the early years of the new millennium the technological ecosystem must remain on the cutting edge of the worldwide expansion of global capital or risk losing out on the risk and reward capacity of the very environment in which they must thrive to survive. Is the global industry immune from this hard and fast rule? Do the Rosetta stones of high tech commerce sum urbi et orbi render basic laws of less than a score of years since the digital revolution commonplace and therefore empirically mundane? To the uninitiated perhaps. ...