Marketing in the Health Care Industry
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1. Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.
2. As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.
3. Debate the need for marketing hospitals and clinics.
4. Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your clinic over other clinics.
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
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Solution Summary
Marketing in the health care industry are determined. The solution differentiates between marketing in a business industry of your choice to marketing within the health care industry.
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Subject: Business Topic: Marketing Level: Other
Marketing and Health Care
1. Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry.
Marketing to the healthcare industry VS supermarkets is different in that, there are (for obvious reasons) more laws dealing with healthcare and client confidentiality as well as insurance companies when dealing with health care. There is also the issue of taking away a physician's time vs. a store manger's time. ...
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