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Contemporary health care issues, American Health Line database

Question 1. Contemporary health care issues. Critically review the first three chapters of the documents(see link below). How might scholar-practitioners use these databases to measure health care marketing dimensions?
 http://gradworks.umi.com/3345039.pdf
 http://gradworks.umi.com/3313181.pdf

Question 2. Scholar-practitioners can explore database and conduct keyword searches related to health care marketing. One of is the American Health Line, the nation's premier source of daily news on health care and health policy, the pharmaceutical industry and health insurance. www.americanhealthline.com/. How might scholar-practitioners use this database to access general secondary sources of information about health care marketing?

Solution Preview

Question 1. Contemporary health care issues. Critically review the first three chapters of the documents(see link below). How might scholar-practitioners use these databases to measure health care marketing dimensions?
http://gradworks.umi.com/3345039.pdf
http://gradworks.umi.com/3313181.pdf

With a focus on the health care consumer, health care marketing should focus on

aspects of the organization that add value for the consumer. In the quantitative

study presented by Carley (2008), a comparison of health care leadership styles and

perceptions of leadership, by different generations of health care workers, indicates a

need for improved leadership that engages members of the health care

organization. The perceived lack of effective leadership, among Gen X and Gen Y

workers, leads to dissatisfaction of health care workers. In organizations where

leaders fail to connect to workers, the turnover rate for health care staff is high and

overall quality of patient care is affected.

Measuring health care marketing dimensions usually focuses on indicators of

patient health care satisfaction. Measures of patients' perceptions of quality of care

and of efficiency of care are important, in determining overall satisfaction. The data

provided in Carley's study indicates that level of health care worker satisfaction does

directly affect patient ...

Solution Summary

Contemporary health care issues for the American Health Line database is determined.

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