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Designing Marketing Materials for a Social Program

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How would you design marketing materials for a social program such as STD prevention as opposed to designing marketing materials for elective plastic surgery? What are the similarities and differences?

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The solution assists in designing marketing materials for a social program.

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Marketing for both areas of healthcare has social stigmas and must be done carefully to make sure the message is presented in a respectful manner. People may think that in the day and age, that elective plastic surgery is widely accepted but there are still people who feel that while others may choose this route, they would not want their significant other to have a non-emergent surgery. Having any kind of procedure has its risks and there have been deaths due ...

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