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Smoking Cessation Program

I have a made up smoking cessation program to be opened in Arizona called Freedom Smoke Arizona and any suggestions you may have for these last 4 objectives would help.

1. The Four Ps

What are the features? How is it positioned and differentiated from the competitors?

1) How will you promote the organization or program?
a) Personal selling
b) Advertising
c) Media mix (television, magazines, outdoor, direct mail, radio, Web site)
e) Sales promotion activities (trade show, promotional materials)
f) Public relations

2. Regulations
a. Identify the regulations that affect your plan.

3. Social marketing implications (if applicable)

4. Monitoring the plan
a. Create a way to monitor and evaluate the success of your plan.

Solution Preview

See the attached file.

SMOKING CESSATION PROGRAM

Product features
According to Kotler and Keller (2006), marketing people are involved in marketing several types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. In the case of the smoking cessation program, what is marketed is information. Through the program, people's awareness of the pros and cons of smoking will be further enhanced and that people will be educated on the most simple and safe ways by which they could quit smoking.

The product is basically an intangible product but once availed of, it would have tangible significant effects to the users. The program may consist of natural ways and procedures as well as changes in the lifestyle of persons which ...

Solution Summary

The solution discusses a smoking cessation program and provides suggestions for how to promote the organization, regulations, social marketing implications and monitoring the plan.

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