I have chosen a health care delivery or educational program which is smoking cessation. I am writing a huge paper that will go on for weeks and I could use some direction in the following areas. Please include any references you may use.
- Identify program goals and objectives, if available. If the program does not have existing goals and objectives, determine what you think they should be and explain why. Include a description of the role in the evaluation process.
- Define the steps and phases of program planning and evaluation in relation to your chosen program. If the steps and phases of program planning were not followed for your program, make recommendations as to how they should have been incorporated and provide your rationale.
- Identify stakeholders and analyze their role and inclusion in the evaluation process.
- Explain how data related to the program is or will be tracked.
You may not like this answer but it is worthy of consideration. In the early days of legislative shifts, attitudes about smoking began to change. Many take it for granted now that there are a plethora of sites that disallow smoking. But it was not always the case, where it was common to find smokers in the post office line or at the Secretary of State office.
In the 1980's communities began to rally for nonsmoking policies. Eventually, public places such as post offices, and other government offices no longer allowed smoking. Eventually, schools and other worksites followed the trend. Eventually, almost all public places such as shopping malls and hospitals disallowed smoking. Now, the few places that remain are some restaurants, bars and other private facilities. Even most airlines no longer allow smoking.
Despite the no smoking trends and the liberal announcements against smoking for the health of the public, along with big historic tobacco company losses in law suits, people still smoke.
The position of this writer, as a public health educator for decades, digs deeper than the casual education cause of smoking cessation. When the big smoking cessation trend started, alongside the stoppage of public smoking program offerings were hot. Hospitals wanted to get into the business as well as health departments. The American Lung Association and American Heart Association and other nonprofits began training smoking cessation facilitators. But results are not encouraging.
Stanton Peele published work about the pessimism in these programs. While he falls short of saying that the programs don't ...
Smoking cessation programs within a medical arena and accountability is discussed.
Smoking Cessation Program
I have a made up smoking cessation program to be opened in Arizona called Freedom Smoke Arizona and any suggestions you may have for these last 4 objectives would help.
1. The Four Ps
What are the features? How is it positioned and differentiated from the competitors?
1) How will you promote the organization or program?
a) Personal selling
c) Media mix (television, magazines, outdoor, direct mail, radio, Web site)
e) Sales promotion activities (trade show, promotional materials)
f) Public relations
a. Identify the regulations that affect your plan.
3. Social marketing implications (if applicable)
4. Monitoring the plan
a. Create a way to monitor and evaluate the success of your plan.