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Consumer Behaviour: Impact of Internet

Has the Internet changed the way consumers think and behave? What are the benefits? What are the pitfalls? Please support your position with credible references if possible. Thank you!

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The internet has changed the way consumers think and behave. The consumers open a website and make purchases online. They go less frequently to brick and mortar stores. The consumers use the internet to search for the best deals and best prices for the products they want. The consumers also compare the features of the products across brands. This has become easy using the internet(1). Even when shopping in brick and mortar stores, the customers quickly check the prices at competing stores before making their purchases.

The benefits of internet to customers are lower prices. Online stores have lower prices. The next benefit ...

Solution Summary

The answer to this problem explains the impact of internet on consumer behavior. The references related to the answer are also included.

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