assess the past, current and future customer use of internet
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Select a particular market sector and assess the past, current and future customer use of the internet as a medium to select and buy products.
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This solution assesses the past, current and future customer use of the Internet.
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I will select book industry for this assignment. In the past, books were primary purchased at traditional brick and mortar retailers like Barnes and Noble. People used to spend hours at their favorite retail bookstore and selected books of their choice from the shelves. Customers did not had much resources to compare the prices of books in those period.
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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