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Understanding of metrics

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The term metrics is commonly used by Internet marketers. What is your understanding of the term.

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Solution Summary

The solution explains the term metrics as it is used by internet marketers.

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The definition is set at: Metrics are a set of measurements that quantify results

This is quite generic and needs to be looked at more deeply. In essence the goal of creating metrics is to be able to figure out how to attract and retain more customers, how to build a loyal customer basis, and to see how well your marketing plans are working. You want to know everything that is going on in quantifiable terms.

Internet marketers are quite lucky in the sense that they are able to collect a vast amount of data that a traditional brick and mortar ...

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