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Marketing Management

Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?

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The response addresses the queries posted in 484 words with references.

// Today marketing campaign has undergone tremendous changes, which is mainly because of globalization, liberalization etc. So, understanding the concept of marketing campaign has become an essential phenomenon for companies and hence, it is essential to determine metrics that are used by the companies in analyzing the success of marketing campaign. So here, I am describing prominent metrics, which should be used by the companies: //

Metrics

Metrics play a significant role in the activities of multi channel marketing; whether, the campaigns are being run online or offline. Thus, examination of these metrics assists the companies in formulating, executing and refining initiatives of marketing. Following are the --- major metrics, which companies should use:

First is Customer Acquisition Metrics:

This ...

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The response addresses the queries posted in 484 words with references.

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