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marketing program

1-Within your organization, how is the effectiveness of a marketing campaign or plan determined? Is the marketing discussed within all departments or is strictly a "marketing department" issue?

2-Have you ever switched from one of your favorite products because of a marketing program generated by a competitor? If yes, did you continue to use the new product or did you return to your original choice?

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1-Within your organization, how is the effectiveness of a marketing campaign or plan determined? Is the marketing discussed within all departments or is strictly a "marketing department" issue?

A big mistake that many business owners make is to latch on to a cool product or service without first understanding the market and what it wants (not what it needs). If you try to sell something that people don't want, they won't buy it.
Marketing is simply a matter of putting an advertisement in the local newspaper, or conducting a direct mailing to people in the community. But this is a haphazard approach that will accomplish little more for your organization than draining its marketing budget.
The key to successfully marketing your organization begins with developing a strategic marketing plan in which each activity is based on solid research and specific goals, and is implemented and carefully evaluated in a timely manner. The plan serves as a road map to help you achieve your marketing goals.
Marketing can increase your income, introduce or improve your organization's image, among other things.
A strategic marketing plan requires you to define your ...

Solution Summary

Have you ever switched from one of your favorite products because of a marketing program generated by a competitor? If yes, did you continue to use the new product or did you return to your original choice?

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