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Product Launch

Develop a product launch plan for two markets (England and Argentina) for a HR Software Program for a global company. The software will be a full featured, Internet-enabled software solution than can be utilized in the global marketplace with multi-language features.

Discuss Marketing needs; Marketing potential and Market growth; Marketing objectives and marketing strategy.

response is 861 words

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Product Launch
Develop a product launch plan for two markets (England and Argentina)

The product is an HR Software Program for global companies; the software will be a full featured, Internet-enabled software solution than can be utilized in the global marketplace with multi-language features.

I need help with Marketing needs; Marketing potential and Market growth; and Marketing objectives and marketing strategy.

Argentina:
Marketing Needs;
The need for companies in Argentina companies arises from the companies need for HRIS. There are several information needs that the HR department in Argentina needs to consider. The need for global recruitment, the need for training global personnel, the need for retaining global personnel, the need for payroll administration and administrating performance evaluation. Further, there are several laws that need to be implemented. The national minimum wage, the legal work week, and overtime need to be administered. The provisions of the Labor Contract Law No 20.744 as subsequently amended collective bargaining agreement and individuals terms of labor contract have to be implemented by the companies.
Marketing potential:
The marketing potential is medium in Argentina. There are 213 large companies identified in Argentina which would require an HR Software Program for global companies. Each company should be approached by the marketer. The important features of the HR Software Program for global companies should be demonstrated to each potential buyer. It is expected that at least 60% of the ...

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