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Product Launch

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Develop a product launch plan for two markets (England and Argentina) for a HR Software Program for a global company. The software will be a full featured, Internet-enabled software solution than can be utilized in the global marketplace with multi-language features.

Discuss Marketing needs; Marketing potential and Market growth; Marketing objectives and marketing strategy.

response is 861 words

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Product Launch
Develop a product launch plan for two markets (England and Argentina)

The product is an HR Software Program for global companies; the software will be a full featured, Internet-enabled software solution than can be utilized in the global marketplace with multi-language features.

I need help with Marketing needs; Marketing potential and Market growth; and Marketing objectives and marketing strategy.

Argentina:
Marketing Needs;
The need for companies in Argentina companies arises from the companies need for HRIS. There are several information needs that the HR department in Argentina needs to consider. The need for global recruitment, the need for training global personnel, the need for retaining global personnel, the need for payroll administration and administrating performance evaluation. Further, there are several laws that need to be implemented. The national minimum wage, the legal work week, and overtime need to be administered. The provisions of the Labor Contract Law No 20.744 as subsequently amended collective bargaining agreement and individuals terms of labor contract have to be implemented by the companies.
Marketing potential:
The marketing potential is medium in Argentina. There are 213 large companies identified in Argentina which would require an HR Software Program for global companies. Each company should be approached by the marketer. The important features of the HR Software Program for global companies should be demonstrated to each potential buyer. It is expected that at least 60% of the ...

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Marketing: Develop a marketing plan to launch a product into a foreign environment

See attached template.

Develop a marketing plan to launch the following product into a foreign environment.

The Food and Drug Administration (FDA) has cleared the first device for diabetics which, integrates a glucose meter and an insulin pump with a dose calculator into one device. The product, made by several American corporations, combines an insulin pump with a glucose monitor and facilitates data interchange between the two. The use of the integrated system is expected to make it more convenient for people to manage their diabetes. Manufacturing companies in the U.S. operate as medical products and services companies with expertise in medical devices to assist healthcare professionals and their patients. The companies' products are used by hospitals, clinical and medical research laboratories, blood and plasma collection centers, rehabilitation centers, nursing homes, doctors' offices and by patients at home under physician supervision. It is anticipated that several of these companies may be interested in exploring the possibilities of marketing this product to other countries with high market potential.

As a research specialist for global markets, working for a marketing research consulting company anticipating research services in this field, you and your team have been charged with the responsibility of choosing a U.S. company, selecting a country-market, and developing a marketing plan for the company/country. Your marketing plan should be concise and to the point--a blue print of how to get your company from where it is to where you want it to be in the short term (one year). The plan should focus on a marketing objective and how you intend to accomplish this objective. You will start working on the assignment in this unit, but the final product is not due until the last unit (5). Use the guideline below to develop a marketing plan for your company.

Phase I

1. Discuss the background of the chosen company and product.

2. Develop and discuss the importance of the criteria used to select your country-market. Then, compare and contrast (at least three) potential country-markets along the criteria vs the US. (Use a table to summarize the data.)

3. Finally based on your analysis in (2) above, indicate the best country-market and defend your choice.

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