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Organizational Communication for Leaders

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Research the different ways that managers and leaders use communication to guide their organizations.

Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not?

Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles.

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Solution Summary

This posting discusses the communication style of a business leader.

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The example used to illustrate organizational communication is the iPhone 13 launch event of Apple Inc. The leader understudy is Tim Cook and his presentation during the keynote address. This study shows how Tim Cook adapts his style to the situation, understanding the importance of events, and receiving feedback through Apple channels. During the iPhone 13 event, Tim Cook shows positive tenor, optimism, and enthusiasm for Apple products that are difficult to emulate (a).

One of the events we view is the launch of the Apple iPhone 13 by Tim Cook. At the launch of the iPhone 13, Tim Cook talks about everything that Apple has launched on the day. He announces each of these products from the stage. At 11.33 pm Tim Cook launched the iPhone 13 Pro, iPhone 13 Pro Max, iPad mini, and Apple Watch Series 7. At 11.20 pm the specification and features of the iPhone 13 are announced, Tim Cook talks about each of these products. Earlier at 10:40 PM Tim Cook describes the features of iPadOS and says that ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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