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Marketing a New Product Launch

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Evaluate the technology trends available to help the company you work for market a new product launch.

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The expert examines marketing a new product launch.

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There are numerous technology trends that can be capitalized in order to execute the communication plan for the product launch. First of all, the company should make extensive use of web marketing tools as internet is being increasingly used by marketers to communicate the marketing message, create brand positioning and convey value proposition to the target customers. The increasing use of social media tools such as facebook, twitter, etc. in today's times have ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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