Planning a Business Case

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A business plan is the foundation of every business and proper planning is essential in ensuring the success and survival of any business. According to Prasad (2007), the following are the key factors needed when planning a business case and how they can affect and control the way the business plan is being developed:
- The business objective is a statement that clearly identifies the goals and objectives of the business plan. It has to be simple so that it can be easily understood and most of all, it must be realistic and achievable.
- A description of the products or services that the company plans to offer should also be detailed and ...