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    Marketing and the target market

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    If a marketer were marketing to you, how would you describe yourself in terms of the target market? (Please be specific with demographic information) (This is not meant to be intrusive, but to understand the dynamics of target marketing) Why? Discuss two products (please be brand specific) currently being marketed that are targeted directly to you and why.

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    I am 21, in grad school away from home, upper middle class, white, female and I like to get away from school and just relax once in a while. My target market consists of those 18-25 who are in college or are continuing their education through grad school. Although my race is not really as much in question, my purchasing power is taken into account and it is seen as middle class or upper middle class as I am going to and can pay for college. My target market is health conscience and usually goes to ...