Explore BrainMass

Explore BrainMass

    3 elements for The Starbucks Coffee

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    3 elements for The Starbucks Coffee are:
    I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion.

    1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on the organization or brand? What other cultural phenomena had an impact? What adjustments have been made? Have they succeeded? What additional adjustments are being contemplated? Why?

    2) Customers----how do customers view the organization or brand? How do they view the competition? Has the purchasing process changed? Is there a clear understanding of customer wants and needs? Are there different market segments? Are there emerging market segments? What adjustments have been made? Have they succeeded? What other changes are being contemplated? Why?

    3) Competition---who are the companies or brands with which the organizationor brand competes? What are their sales and market share trends? How do their approaches to the market differ from the organizations, and from each other? Are there any specific strengths that are major threats? What adjustments have been made? Have they succeeded? What other changes are being contemplated? Why?

    © BrainMass Inc. brainmass.com June 2, 2020, 10:15 pm ad1c9bdddf
    https://brainmass.com/business/wto-and-gatt/3-elements-for-the-starbucks-coffee-85743

    Solution Preview

    The 3 elements for Starbucks Coffee are:
    I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion.

    1) Culture---how have attitudes towards business in general, the industry, and the organization changed? ...

    Solution Summary

    This discusses the 3 elements for The Starbucks Coffee

    $2.19

    ADVERTISEMENT