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    Starbucks Strategies and Mission Statement

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    Are Starbucks' current strategies aligned with the company's mission? Will the company continue its past success? Why or why not?

    Visit the Starbucks website, identify Starbucks' mission statement, and analyze it. Analyze whether Starbucks' current strategies will help the company to meet its mission, vision, and objectives.

    I need help with information and getting started. Thank you.

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    Solution Preview

    Let's take a closer look at some information from the website and other sources, which you can consider for your five-page report. Have you checked out the website yet, see http://www.starbucks.ca/en-ca/?


    Presently, Starbucks has approximately 6,294 coffeehouses in North America alone, in addition to approximately 900 locations outside of North America. "They grow up so fast...but how?" (

    Starbucks' formal statement to the SEC is, "Starbucks Corporation purchases and roasts high-quality whole bean coffees and sells them, along with ... primarily through Company-operated retail stores" (http://www.clintburdett.com/process/11_documents/documents_01_2_vision_style.htm). Starbuck recently changed its mission statement, which was, "To establish Starbucks as the premier purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow".

    Vision and Mission Statement

    Starbucks' vision is providing the world's finest coffee. Starbucks has created a compelling mission statement that reaches every employee and has become a coming together point every employee, as well.

    For example, from the Starbucks website, the "new" Starbucks mission statement is, "To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time" which is met through its principles that it adheres to every day (http://www.starbucks.com/mission/default.asp).

    "Here are the principles of how we live that every day":

    ? Our Coffee. It has always been, and will always be, about quality. We're passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.
    ? Our Partners. We're called partners, because it's not just a job, it's our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
    ? Our Customers. When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers- even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It's really about human connection.
    ? Our Stores. When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It's about enjoyment at the ...

    Solution Summary

    This solution analyzes the alignment of Starbucks' current strategies with the company's mission. It also discusses if the company will continue its past success, including why or why not. References are provided.