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    Starbucks mission statement

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    Please find an existing mission statement of Starbucks and then comment on the features, strengths and weaknesses of this mission statement (up to 2 pages).

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    Solution Preview

    Our mission: to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.

    This mission statement is short and to the point. It is not ambiguous as some company's make mission statements. The spirit of the statement is meant to infuse the corporate identity in each outlet, for each employee, and in their missions of ...

    Solution Summary

    Short discussion on the viability of Starbucks' mission statement including features, strengths, and weaknesses.