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    Organizational Behavior and Communication for Starbucks Coffee

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    Choose one of the following organizations:

    Walt Disney Company
    Cisco Systems, Inc.
    General Electric Company (GE)
    Nordstrom, Inc.
    Starbucks Coffee Company
    International Business Machines Corp. (IBM)
    Southwest Airlines Co.
    U. S. Army (or other branch of service)
    The American Red Cross

    Review one organization's philosophy, mission, vision, and values statements. These are the organization's espoused values: What the organization says it values. Conduct research in the University library to find articles about the organization's enacted values: What the company actually does.

    Based on your review and research in which you complete the following:

    Briefly describe the culture of the chosen organization, noting whether the organization's espoused values align with its enacted values. To what extent is communication in an organization determined by the organization's culture?

    Describe the role communication plays in perception and organizational culture. How might misalignment between espoused values and enacted values affect perceptions within an organization?

    Identify the role of conflict in group communication. How might the organization you chose use conflict to improve communication within and among groups?

    Please format in APA

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    Solution Preview

    The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility to its neighborhood seriously.

    In accordance with its mission, Starbucks has created a culture where they create an atmosphere. The culture is that of focusing on customer satisfaction. In addition, the employees seek to enhance customer experience and provide higher value to the customers. The employees seek customer feedback. The culture emphasizes customer care in such a way that customer choice ultimately shapes the strategy of the company (Fellner). K, 2008). The culture seeks to build close relations with customers and this leads to the building of a customer base. Starbucks builds its culture by first training its new employees on ethics, ergonomics, safety, legal compliance and hands-on-training. The mission statement, customer service and corporate ...

    Solution Summary

    This solution discusses organizational culture and communication at Starbucks with 750 words and three references.