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Starbuck's Culture and Mission

- Review Starbuck's philosophy, mission, vision, and values statements. These are the organization's espoused values (what the organization says it values).
- Briefly describe the culture of the chosen organization, noting whether the organization's espoused values align with its enacted values. To what extent is communication in an organization determined by the organization's culture?
- Describe the role communication plays in perception and organizational culture. How might misalignment between espoused values and enacted values affect perceptions within an organization?
- Identify the role of conflict in group communication. How might the organization you chose use conflict to improve communication within and among groups?

Solution Preview

"The bottom line: We always figured that putting people before products just made good common sense. So far, it's been working out for us. Our relationships with farmers yield the highest quality coffees. The connections we make in communities create a loyal following. And the support we provide our baristas pays off every day." (Starbucks Corporation a. 2008),
"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

The following six guiding principles will help us measure the appropriateness of our decisions:

Provide a great work environment and treat each other with respect and dignity.

Embrace diversity as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

Develop enthusiastically satisfied customers all of the time.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success." (Starbucks Corporation b. 2008),
o Briefly describe the culture of the chosen organization, noting whether the organization's espoused values align with its enacted values. To what extent is communication in an organization determined by the organization's culture?

The Starbucks philosophy is putting people before product makes good sense however, workers at Starbucks have a different view point about how Starbucks treats its people. If workers join a union, he ...

Solution Summary

Starbuck's philosophy on communication and value alignment is examined in detail in this solution of 903 words with references.

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