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Starbuck's corporate culture

1) Evaluate the impact that Starbuck's corporate culture has had on the organization's commitment to social responsibility.

2) a) Starbucks has made a concerted effort to give back to the community, especially in the developing countries where its growers are located. How should these efforts impact the company's image (branding ability) with consumers?
b) Suggest a marketing strategy that can enable for a greater awareness of the fair trade coffee.

3) Discuss an alliance strategy that can enable Starbucks to establish the sourcing program in other regions such as Asia.

4) Discuss any GLOBAL sustainability programs in place at the organization you are currently working at or another organization you are familiar with. If you are unaware of any sustainability programs at such organizations, you are welcome to such a program that might be implemented. Discuss the value of the proposed or implemented program and any outcomes (or expected outcomes).

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1)Evaluate the impact that Starbuck's corporate culture has had on the organization's commitment to social responsibility.
The Starbucks' culture is such that it encourages employees to generate new ideas. In addition, the culture of social awareness is very prominent in case of Starbucks. This has found reflection in the company's commitment to social responsibility. These include upholding the freedom of association, upholding of human rights, and avoiding association with human rights abuses. Further, the company strives to eliminate discrimination, child labor, and forced/compulsory labor. In addition, Starbucks endeavors to develop environmentally friendly techniques, initiatives to promote more environmental responsibility, and takes precautions to environmental challenges. Finally, Starbucks employees avoid corruption, bribery, and extortion(1).
2) a) Starbucks has made a concerted effort to give back to the community, especially in the developing countries where its growers are located. How should these efforts impact the company's image (branding ability) with consumers?
Starbucks has strived to make a positive impact in the developing world. This has taken the form of Fair Trade Certified coffee. The consumers have become aware of Fair Trade Certified coffee, and have started asking for such coffee. The association of ...

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This explanation provides you a comprehensive argument relating to Starbuck's corporate culture

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