How to improve business and corporate strategy
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The solution discusses how to improve business and corporate strategy.
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When a corporation lays out their long term strategy they need to consider two things: the corporate strategy in which a company decides what business they want to be in. For example GE is a huge conglomerate of business. From that GE management needs to decide what business they feel will be profitable for the parent company and how to manage each one of those businesses as there is only a certain amount of capital that is available to be divided among the business. The business strategy - that is the how to develop a competitive strategy that will give a particular business an advantage in a particular category. For example Apple's business strategy for ...
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