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Coca Cola Corporate Strategy

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How might the Coca Cola company's internal environment affect the development of the corporate strategy to include the product life cycle, personnel, and organizational structure?

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In this Solution we discuss the corporate strategy of Coca Cola.

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Coca-Cola company's internal environment affects the development of corporate strategy in several ways. First, we commence with the product life cycle, Since, Coca-Cola has reached the maturity phase it can grow by making modifications to Coca-Cola, adding features such as Diet Coke, and differentiating Coca-Cola by maintaining high-quality standards because Coca-Cola is in the maturity phase it often offers price reductions, discounts, and coupons but avoiding price war with Pepsi. Because of the maturity phase, Coca-Cola uses new and different distribution channels and provides incentives for resellers. Moreover, because of the ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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