Explore BrainMass

Explore BrainMass

    Corporate Social Responsibility at Coca Cola

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Option 2: Workplace-Based Field Research Paper B on the Evaluation of Your Organization's Commitment to People and the Environment
    Purpose: For this option you will be required to gather first-hand knowledge in order to analyze the strengths and weaknesses of discretionary activities taken by your firm as they relate to the domain of "corporate social and environmental responsibility." You are encouraged to become familiar with both the people and the programs directly focused on this task through interviews and reviews of available documents. It will be useful to initially trace the history, scope and development of these commitments as they relate to your organization, its stakeholders, and the specific industry in which it operates. Through your interviews and research you should carefully delineate any gaps you find between stated purposes and actual accomplishments, as well as potential ways to improve performance. Finally, you are asked to think creatively about your firm's corporate social and environmental responsibility platform as a whole, and to suggest novel ways in which it could be realistically and successfully enhanced.
    Note: This option must include a one-page addendum that will serve as an appendix.
    Appendix For Option 2
    Pick one firm from the list (and links) below. Become familiar with the firm's publicly available descriptions and reports about its Corporate Social Responsibility activities. Do you think these programs present solid and credible information on how the firm serves the best interests of people and the environment? Where do you see unique strengths or identifiable weaknesses?
    This analysis can be utilized as another basis of comparison as you evaluate your own organization's commitment to corporate responsibility.
    Compose your answer as a MS Word document. paper in MS Word not to exceed five pages in length
    • Baxter International

    • Coca-Cola Enterprises

    • CVS Caremark

    • UPS

    • Altria Group

    • Starbucks

    • British Petroleum

    • Apple Computers

    • Toyota

    • Johnson and Johnson

    it is important to note that simply referencing material is not sufficient. Material taken from a website needs both footnoting and end-of-paper reference listing. For additional information please reference: http://turnitin.com/research_site/e_citation.html. Please do not hesitate to ask questions about the code of conduct or requirements regarding references.

    © BrainMass Inc. brainmass.com December 15, 2020, 11:25 pm ad1c9bdddf


    Solution Preview

    Corporate Social Responsibility
    Coca Cola Enterprises
    A business operates in an environment. The business consumes resources of the environment and hence has the obligation to be a good citizen and give back the environment what has been taken from it. B providing people with products and services they want, business can help the society fulfill its requirement. In case of multinational companies, it extends to local communities which are spread across the world. Any business that recognizes that it is necessary to be socially responsible can go a long way in creating a positive image among investors, employees, customers, government, suppliers and government.
    The company in focus, Coca Cola Enterprises is a world known manufacturer of beverages. Coca Cola takes interest in individuals and communities where it operates. The company realizes that it has certain responsibilities toward the communities in which it operates. There are social and environmental impacts across the life cycle of their products, from the sourcing of raw materials and ingredients, to manufacturing of products to their disposal ("Building a sustainable tomorrow", 2013). In Great Britain Coca Cola has been a member of Business in Community for many years, which works with its partners and The Prince's Trust to involve corporations, large and small, in their local communities ("A Coca Cola Great Britain case study", n.d). In addition, Coca Cola is also a member of The Per Cent Club which is a group of leading international companies committed to making significant contributions to the communities they operate in ("A Coca Cola Great Britain case study", n.d).
    Sustainability Plan
    Coca Cola has different stakeholders who may have different and at times conflicting interests. The company realizes that they cannot meet the bigger issues of society alone and as a result Coca Cola ...

    Solution Summary

    The solution reviews the corporate social responsibility at Coca Cola. The solution provides an evaluation of the organization's commitment to people in the environment.