Create a SWOT analysis for the company you chose to research. Your analysis should be between one to two pages and identify the company's strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections to your paper using the SWOT categories as your headings. Each category should have approximately 200-300 words describing the issues that fall under that area. The opportunities and threats should have at least ten items identified for each.
SWOT Analysis for The Coca-Cola Company
The Coca-Cola Company touts some of the "best known and best loved brands in the world" (The Coca Cola Company, 2013). It boast the largest market share of beverages in the world and has created a powerful marketing and advertising strategy that has the ability to connect consumers with the brand. It has over 66,000,000 likes on Facebook, 78,000 followers on Twitter, 3,500,000 views on YouTube and 22,000 on Instagram (Coca-Cola Company, 2013). In addition, the company hosts over 200 Coca-Cola websites. It has found a way to communicate directly with the consumer in an engaging manner.
The company has a stable of over 500 beverages and is found around the world. The brand represents happiness to many consumers, an image cleverly created by Coca-Cola's marketing department.
The company has embraced technology, rolling out Freestyle soda pop dispensers recently, to allow consumers to mix and match flavors, while maintaining records of preferred flavors to help drive market research (Ireland, 2013). The company has given sales people tablets to facilitate sales and deliveries.
In addition, the company has embraced corporate social responsibility, working around the globe to help with environmental causes, literacy, and education. More recently, the company has embraced active healthy living as a cause and has partnered with communities to promote fitness and good health. The company is working toward making their business more sustainable.
The company has had legal success in combating foes of its brands and industry. Recently it was able to work with other beverage companies to defeat the proposed ban in New York City of large sizes of carbonated drinks. It also successfully defeated a 10-cent bottle refund program proposed in Australia (Environmental Leader, 2013).
Due to the size of the company, it has the ability to negotiate effectively with suppliers, as well as set prices in the market place. This is a powerful strength that allows the company to manage their product margins to a greater extent than other companies.
THis detailed solution is a SWOT analysis on Coca Cola Company. It includes formatted APA references.