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    Coca-Cola Company

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    Research Coca-Cola (http://www.thecoca-colacompany.com/ourcompany/company_reports.html)
    Using your readings, the Library, and the Internet to write responses to each of the following:

    1. What is your impression of the operation of Coca-Cola?

    2. Conduct a SWOT Analysis of Coca-Cola.

    3. Does Coca-Cola have a competitive advantage and/or a competitive strategy? Justify your answer.

    4. Choose one Coca-Cola product (http://www.thecoca-colacompany.com/brands/brandlist.html). Describe the components of this product value chain.

    5. What strategic alternatives are open to Coca-Cola? Explain and justify your answer.

    Please submit your assignment.

    This is a good assignment on an interesting firm, and gives you a great chance to use your Internet, library, and other research skills to text systematically answer the questions in a paragraph-oriented, conversational style...on your SWOT, you do not need to list the factors in a table, rather be sure to clearly explain your justification for your factors in paragraph form (aim for 4-5 factors each for the S, W, O, and T). I should clearly know when you are discussing the strengths, when you are discussing the weaknesses, when you are discussing the opportunities and when you are discussing the threats. In other words, you might want to label sub-headings as you describe each. Also, DO NOT make an EFAS/IFAS table...they are not part of a SWOT. On the third question, first define each of those concepts, then justify your answer regarding whether or not you think the firm has a competitive advantage and/or competitive strategy. On the value chain question, take me through the value chain for one of their products/services. In the final question, you should discuss the three directional strategies as alternatives, then choose one and justify it for implementation. Be sure to attend or view the live chat archives as well to get additional context.

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    Solution Preview

    1. What is your impression of the operation of Coca-Cola?
    One of the key aspects of Coca-Cola operations are its bottling operations. These are located all over the world and in every country where Coca-Cola is sold. An important aspect of Coca-Cola operations is the filling of the bottles/cans with the aerated product and the distribution of Coca-Cola products through elaborate distribution operations. The operations require establishing local presence. In addition, it also means developing new products for local markets.

    This critical bottling operation means getting into partnerships with local businesses. Further, the Coca-Cola Company has to ensure that the bottling partners adhere to high quality standards. This is a very difficult part of the operation because the bottling companies are locally owned and operated by independent business person. It is these companies that sell the products of Coca-Cola. On the other hand these bottling companies enable Coca-Cola to run global operations. What Coca-Cola does is to get its revenues from selling concentrate to its bottlers. It is the high quality of Coca-Cola bottling operations that have helped the brand build a reputation for quality.

    2. Conduct a SWOT Analysis of Coca-Cola.
    The Coca-Cola Company has several strengths. It has most valuable brand recognition. Coca-Cola is the most recognized brand name in the world. This has been built through a combination of high quality, and sustained advertisement campaigns. Coca-Cola has different types of packaging. This helps it deliver its products in the package that suits the needs of the customers. Another strength of Coca-Cola is its excellent customer loyalty. There are ...

    Solution Summary

    This posting gives you an in-depth insight into Coca-Cola