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    Strategic management: Organization primary business

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    Using the The Coca-Cola Company as an example:

    What is the organization? What is its primary business or services? Tell us about the industry and its competition. What is the organizational mission or purpose of the organization that you selected? How would you characterize the organizational culture? What are the primary strategic objectives or long range plans for the organization?

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    The Coca-Cola Company

    The Coca-Cola Company is the pinnacle of beverage retailers, marketers, and manufacturers of beverage concentrates and syrups. Most notably, the Coca-Cola Company is known for its foremost product Coca-Cola. Coca-Cola originally began over 120 years ago in 1886 when an Atlanta, Georgia pharmacist, Dr. John Pemberton fashioned an idiosyncratic soft drink that could be sold at soda fountains (World, 2011). Now that Dr. Pemberton had distinct tasting syrup with a mixture of carbonated water, he decided to test it out at the neighborhood pharmacy where it was deemed a huge success (World, 2011). Since the soft drink was an instant success, Dr. Pemberton's partner and bookkeeper, Frank M. Robinson named the beverage "Coca-Cola" as well as designing the trademarked, distinct script, still used today (World, 2011). Two years after the creation of Coca-Cola Dr. Pemberton began selling off portions of the company with the most portions going to Atlanta businessman Asa Candler (World, 2011). Since Coca-Cola's creation in 1886 the company has created over 500 different products and is considered the world's number 1 sparkling beverage (World, 2011).

    Since the creation of the Coca-Cola Company in 1886 they have always been in the business of non-alcoholic business of manufacturing the concentrates, beverage bases, and syrups that make Coca-Cola brands one-of-a-kind and selling them to bottling operations (The Coca-Cola Company (Our), 2011). Through the Coca-Cola Company they own and license their brands and connect their brands consumers by focusing on marketing activities that include such things as television advertising, ...

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