Coca Cola Branding Strategy
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Select a large company that has created a strong product identity in the market (for example Coca-Cola, Tide Detergent, or Crest Toothpaste). What branding strategies has the company used to create their product identity? Provide examples and explain your reasoning.
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Solution Summary
This solution provides a 460 word response discussing the branding strategy utilized by Coca-Cola. Note that this solution is dealing with the brand strategy used by this company in 2008. References are provided.
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The response addresses the queries posted in 462 words with references.
//Before having a knowledge of the products of the company, it is better to understand the brand strategy of the company. The market position of the company can be analyzed with this discussion. In this series, the brand strategy of the company is discussed. //
Coca Cola Branding Strategy:
Coca Cola
Branding is a major issue in product strategy. (Kotler, 2002) Coca cola is well-known brand which commands a price premium. Coca cola has built a huge brand-loyal market as for instance, Coca Cola Classic (a pack of six) can be sold for $ 2.50. Where as some other store brand, which is identical to Coca Cola in its ingredients, gets only $1 for a six-pack. Consumers do not mind paying ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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