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    Annual Report of Coca-Cola Company

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    1. Analyze Coca-Cola's company's mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization's performance in your evaluation.
    2. Assess how Coca Cola organization's strategic goals link to the company's mission and vision.
    3. Analyze Coca Cola financial performance to determine the link between the company's strategic goals, strategy, and its financial performance. Detail your findings

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    (1) Coca Cola's mission and vision statements are as follows:
    Our Mission: Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
    To refresh the world...
    To inspire moments of optimism and happiness...
    To create value and make a difference.
    Our Vision: Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
    People: Be a great place to work where people are inspired to be the best they can be.
    Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
    Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
    Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
    Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
    Productivity: Be a highly effective, lean and fast-moving organization. (www.thecoca-colacompany.com/.../mission_vision_values.html)

    The Coca Cola Company does not live out its mission and vision statement. The performance of Coca Cola Company does not support these ...

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