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Research of the Company Coco Cola

Research a company of your choosing that produces and sells products of some sort. This can be either a company you work for or a corporation where you are able to interview an employee in supply management or conduct research and gain specific supply chain information. You will address each of the following topics as they relate to your company.

A.) History and background of the organization, also including the types of products and product lines manufactured and industry in which the organization operates.

B.) An overview of the organization's supply chain management efforts, including the organizational issues involved with the supply chain such as the organizational structure, the placement of supply chain management within that structure, and supply management's relationship with other departments in the organization.

C.) An overview of the new product development process within the organization, including the supply management's role in that development, the process involved in how the current products are reviewed for either further production or removal from production, and how the organization manages for quality in products.

D.) An analysis of how the organization purchases capital equipment and services needed. This should include how the company makes the choice as to when to purchase the equipment and services as well as the process involved in the actual procurement.

E.) An analysis of how and when the organization determines whether to outsource or make a product in house, how and where the organization finds its suppliers, and whether or not the organization looks at the international arena for purchasing.

F.) Explain how the organization deals with contract issues, including legal issues, resolving contract disputes, and international contracts.

G.) Analyze the production and inventory control measures within the organization, including scheduling, demand systems, inventory functions and analysis.

H.) Analyze the relationship between supply, demand, and logistics in terms of the organization.

I.) Draw your own conclusions regarding the quality level of the organization's overall supply chain management functions and include what you see as the strengths and weaknesses in the system.

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Supply chain management is a logistic concept or approach that deals with management of materials or inventory, information, and financial flow between the suppliers, manufacturers, distributors, and customers. It is an essential tool of logistic management that is used by the firms for planning, designing, scheduling, and controlling their business or operational functions (Vries & Huijsman, 2011). In this report, Coca Cola Company is selected to analyze and investigate performance of supply chain management as well as inventory control management of the company. There will be a discussion of supply chain management efforts and issues that are taken by Coca Cola to improve performance and effectiveness of supply chain. Along with this, contract issues, inventory control measures, and relationship with supply, demand, and logistic will be also discussed to analyze Coca Cola Company.

History and Background of Coca Cola Company:

Coca Cola is the world's largest non-alcoholic beverage company that manufactures and sells soft drinks and beverage products. It is the US based company that has been established by Dr. John Pemberton in the year 1986 (The Coca Cola Company, 2011). The company operates its business in beverage industry with PepsiCo and other competitors. The company also produces and sells concentrate for major restaurants and food service distributors worldwide. Currently, Coca Cola operates its business globally and manufactures as well as markets more than 500 non-alcoholic beverage brands or products including soft drinks, sport drinks, fruit juice and other beverage products in more than 200 countries. Along with this, the company is recognized as the world's most valuable brand due its global presence, market share, profitability etc. (Annual Report, 2010).

Overview of Supply Chain Management:

Coca Cola has a strong supply chain management system all across the world through developing an effective and controlled bottling and distribution network that include bottling partners or suppliers, and distributors, wholesalers. The company has implemented the supplier relationship process and supplier segmentation matrix within its organizational structure to improve effectiveness and efficiency of supply chain (Lambert, 2008). Along with this, Coca Cola has a fully integrated and adaptable supply chain system in the North American markets that effectively and efficiently distribute its non-beverage products in the market. In the case of Coca Cola, there are some issues related to current structure of logistic or supply chain and relations with supply chain partners (Mentzer, 2004).

In this regard, the company has implemented SAP software within its logistic process to improve the performance of distribution network or delivery of products by reducing gap between sales and delivery operations (Foley & Kontzer, 2004). In addition, the management of the company has decided to make some changes in the existing system of supply chain or logistic management by implementing effective supply chain management tools or method and maintaining long term relationship with their global supplier ...

Solution Summary

Research of the Company Coco Cola is provided.