1. Select an organization that you think should reposition itself in the consumer's eye. Identify where it is currently positioned and make recomendations for repositioning .
2. Choose a familiar clothing store. Describe its product mix, including its depth and width. Evaluate the mix and make suggestions to the owner.© BrainMass Inc. brainmass.com June 4, 2020, 2:57 am ad1c9bdddf
An organization that should reposition itself in the consumer's eye is the Coca-Cola Company. Currently, it is positioned as a company that makes products that might have adverse health effects. Coca-Cola is also positioned as a company that suppresses trade unions using paramilitary forces. Moreover, Coca-Cola is known to have a poor environmental record. In comparison, on each of these dimensions its competitor PepsiCo has a better image. Coca-Cola Company should reposition itself as a company ...
The write up gives a learned discussion on Brand Repositioning - Coco-Cola & Topshop