1. Select an organization that you think should reposition itself in the consumer's eye. Identify where it is currently positioned and make recomendations for repositioning .
2. Choose a familiar clothing store. Describe its product mix, including its depth and width. Evaluate the mix and make suggestions to the owner.
An organization that should reposition itself in the consumer's eye is the Coca-Cola Company. Currently, it is positioned as a company that makes products that might have adverse health effects. Coca-Cola is also positioned as a company that suppresses trade unions using paramilitary forces. Moreover, Coca-Cola is known to have a poor environmental record. In comparison, on each of these dimensions its competitor PepsiCo has a better image. Coca-Cola Company should reposition itself as a company ...
The write up gives a learned discussion on Brand Repositioning - Coco-Cola & Topshop