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PepsiCo:Strategy, International Market, Fast Food Spin Off

Please respond to the following:
PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position. Take a position on whether PepsiCo's actions of spinning off its fast food establishments created value for the shareholders. Predict the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Explain.

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In 1979, "Pepsi overtook Coke's sales in supermarkets" (Fry, 2013) in large part due to its aggressive marketing campaign, featuring Michael Jackson and a host of other musical stars. Coca Cola has sealed the market on happiness, but Pepsi can still challenge the market leader by going after the "Pepsi Generation" and featuring pop stars again. Pepsi started 2013 strong, with a spectacular half time show featuring Beyonce at the Super Bowl. Pepsi Cola needs to take more action. It has fallen behind Coca Cola on all fronts: package design, freshness of advertisement campaigns, and brand loyalty. Pepsi should re-invent itself, starting with a dramatic shift to social media with a fresh campaign featuring Beyonce and other top musical stars. I just looked at the Pepsi Facebook site and the last post was almost a month ago! In comparison, Coke's last Facebook post was 11 seconds ago!

In order to regain market share, and potentially achieve the number one market position Pepsi ...

Solution Summary

This detailed solution suggests a strategy that may enable PepsiCo to close the gap between itself and Coca Cola, to allow PepsiCo to achieve the number-one market position. It also takes a position on whether PepsiCo's actions of spinning off its fast food establishments created value for the shareholders. And, it predicts the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Includes examples and APA formatted references.

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