SWOT - Altria

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SWOT analysis is an integral element of the first step in the strategic planning process, ie, internal environmental scanning. It provides an overview of the overall strengths and weaknesses of the organization as well as identify key threats and weaknesses. It provides as a platform for formulating objectives, goals and strategies.

SWOT Analysis:

Strengths
􀂃 Altria is the largest firm in the tobacco industry, giving it a strong currency for acquisitions and consistently high revenue streams.
􀂃 In an industry dominated by brand recognition and customer loyalty, Marlboro remains very strong domestically at 40.5% total retail market share and is continually growing internationally.
􀂃 Altria has had a great deal of success defending itself in the courtroom, and for the most part, the outcomes have been positive.
􀂃 The large size also allows for expensive marketing campaigns, which is extremely important in competitive new markets abroad.
􀂃 Its large economies of scale help it to lessen the sting of litigation, regulation, and taxes, which in turn leads to lower costs and higher returns for shareholders.
􀂃 After the Kraft spin-off, management can more effectively focus on strategic plans for PM USA and PMI in the tobacco industry without any focus on the very ...