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    Altria Corporation

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    Total of 300 words.
    Research Altria Corporation. Using your readings, the Library, and the Internet, write responses to each of the following:
    1. What is your impression of the world wide operation of Altria?
    2. Conduct a SWOT Analysis of Altria.
    3. Does Altria have a competitive advantage and/or a competitive strategy? Justify your answer.
    4. Choose one of Altria's products. Describe the components of this product value chain.
    5. What strategic alternatives are open to Altria? Explain and justify your answer.

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    Solution Preview

    1. What is your impression of the world wide operation of Altria?
    The impression is that of a company falling apart. The operation of Phillip Morris has been divested. Kraft Foods has been divested. The demand for cigarettes world wide is falling. The company is struggling to keep its operations going. It has adopted the strategy of firing and restructuring. The type of response seen in dot.com companies after the bubble burst.
    2. Conduct a SWOT Analysis of Altria.
    Altria has been able to shift its manufacturing to countries that have low costs of manufacturing, cheap raw material and labor, and friendly taxation laws. Further, the continuing profits being made by Altria and the backing it has of its shareholders.
    Altria is not successful in lowering prices to match low cost cigarettes, and there is lack of buyer loyalty.
    Altria can sell off its strong brands like Marlboro at premium prices. This way it can recover its capital as well as get a high value for goodwill. Continuing/increasing demand ...

    Solution Summary

    This posting discusses the world trade of Altria Corporation and carries out its SWOT analysis.. .. . It also explains the competitive advantage Altria enjoys.