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    Altria Corporation SWOT Analysis

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    Research Altria Corporation. Using your readings, the Library, and the Internet, write responses to each of the following:

    1. What is your impression of the world wide operation of Altria?

    2. Conduct a SWOT Analysis of Altria.

    3. Does Altria have a competitive advantage and/or a competitive strategy? Justify your answer.

    4. Choose one of Altria's products. Describe the components of this product value chain.

    5. What strategic alternatives are open to Altria? Explain and justify your answer.

    I am lost when it comes to the SWOT Analysis and #3.

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    https://brainmass.com/business/swot/altria-corporation-swot-analysis-144001

    Solution Preview

    1. What is your impression of the world wide operation of Altria?

    Altria group is a holding company for various wholly and majority owned subsidiaries that are involved in the manufacturing and marketing of multiple consumer products, including cigarettes, grocery products, snack goods, beverages, convenient meals, and cheese. The Group is very successful in its international operations. These activities are carried out through its subsidiaries such as Philip Morris Inc., Kraft Foods Inc., and Philip Morris Capital Corporation. Philip Morris is noted as the most profitable international tobacco company in the world. In 2005 it had international cigarette shipments of almost 765 billion units accounting for an international market share of approximately 15% for the company. Kraft operates through two different operating units: Kraft North America Commercial (KNAC) and Kraft International Commercial (KIC). KNAC net revenues rose by 5.6% in 2005 due to higher volume, net price increases, favorable currency exchanges, and the impact of acquisitions versus divestitures.

    2. Conduct a SWOT Analysis of Altria.

    Internal Strengths and Weaknesses

    Strengths:

    - Altria is a big and well known company with the largest market share and is known to investors as a solid company for returns over the past five years. It was the first in the Wall Street Journal as the company with the highest five-year return of 28.8%. Besides it is known for being a top dividend achiever and having high profits.

    - The firm is relatively wealthy when compared to its main competitors and it can be able to ...

    Solution Summary

    Research Altria Corporation. Using your readings, the Library, and the Internet, write responses to each of the following.

    $2.19

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