Share
Explore BrainMass

Altria Corporation SWOT Analysis Solution

1. What is your impression of the world wide operation of the company? This section refers to Application of concepts / theories in respect to global operations.

2. Conduct a SWOT Analysis of the company. For this section, complete EFAS and IFAS ONLY

3. Does the company have a competitive advantage and/or a competitive strategy? Justify your answer. Porter's model would be applicable here (Five Forces of Competitiveness & Competitive Advantage model). Please avoid repeating the concepts / theories / definitions. I am looking for you applying the concept to this question.

4. Describe the components of the company's value chain. This section should be discussing the concept of Value Chain relevant to the company. Please avoid repeating the concepts / theories / definitions. I am looking for you applying the concept to this question.

5. What strategic alternatives are open to the company? Explain and justify your answer. Explain and justify your answer. This section should discuss alternative strategies / recommendation (strategies such as growth, retrenchment, differentiation, stability, horizontal / vertical /forward / backward integration). Additional research is necessary for justification of your answer.

Attachments

Solution Preview

Using your readings, the Library, and the Internet, write responses to each of the following:

1. What is your impression of the world wide operation of the company? This section refers to Application of concepts / theories in respect to global operations.
The world wide operation of the company seems to be weakening. There are several reasons for this, if we apply the concept of the product life cycle, the market for cigarettes has reached the maturity stage, there is intense competition, new product features are having marginal effects on sales and it is a matter of time before the decline stage commences. In addition, there is restructuring and downsizing of the company; for instance, the company shall close its New York City headquarters in an attempt to reduce overheads and in the process laying off between 400 to 600 of current staff. The concept of divestiture can be applied to Altria, in this context Altria it divested itself of Kraft Food after it was accused of using the facilities available to Kraft Food for marketing cigarettes, now as the US rules seem to be weighing on Altria, there is the divestiture of Phillip Morris International. The concept of aggressive financial policies can be applied to Altria, it has increased its dividend from 68 cents to 75 cents for the last quarter.
2. Conduct a SWOT Analysis of the company. For this section, complete EFAS and IFAS ONLY

For this section, please see the attachment.

3. Does the company have a competitive advantage and/or a competitive strategy? Justify your answer. Porter's model would be applicable here (Five Forces of Competitiveness & Competitive Advantage model). Please avoid repeating the concepts / theories / definitions. I am looking for you applying the concept to this question.
Altria has ...

Solution Summary

This solution analyses Altria Corporation by applying relevant concepts, doing a SWOT analysis, investigating if the company has comparative advantage, understanding the value chain of the company and exploring the strategic alternatives of the company. This solution is 1000 words.

$2.19