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Altria and Strategic Initiative

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I need to look at a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, I need assistance on what the company is really trying to do and why? I need to use my knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

I am revewing the Altria website (formerly Philip Morris):

http://www.altria.com/responsibility/4_10_environmentagriculture.asp

I need to characterize Altria's commitment to the environment?

This question was presented to me: how do I think this commitment will offset the environmental issues with the tobacco company? Also, I need to provide support for my opinion.

I am trying to understand what Altria's real strategic reasons are for these environmental initiatives?

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https://brainmass.com/business/strategy-and-business-analysis/altria-and-strategic-initiative-60947

Solution Preview

Characterize Altria's commitment to the environment:

Altria's commitment to the environment is not only a benchmark for its own industry but for other global companies as well. Altria's approach is unique in the sense that even being a tobacco company, it is using eco friendly measures such as ethical and green sourcing of raw materials(tobacco). Such practices are absent in tobacco companies. Another significant feature is its commitment to minimize cigarrette litter by educating people, which is indeed a great and significant effort since companies generally ignore post usage environmental issues. ...

Solution Summary

Altria's commitment to the environment is not only a benchmark for its own industry but for other global companies as well.

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