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    Altria's Strategy

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    When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

    Explore the Altria website (formerly Philip Morris): http://www.altria.com/responsibility/4_10_environmentagriculture.asp

    Characterize Altria's commitment to the environment?
    Do you think this commitment will offset the environmental issues with the tobacco company? Provide support for your opinion.
    What are Altria's real strategic reasons for these environmental initiatives?

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    Solution Preview

    STEP 1
    Characterize Altria's commitment to the environment?
    Altria's commitment to the environment is marked by environmentally favored statements and environmentally damaging actions. It is that of double speak and hypocrisy. The largest cigarette manufacturing company by definition cannot be "collaborative with key environmental and agricultural stakeholders" except in a morbid manner. In the past the company has used the front of Kraft for Philip Morris' clandestine political maneuvering and endeavors to dismantle public health laws all over the world. In addition, the company has shamelessly paid bribes as political contributions and lobbied against any action against tobacco marketing and ...

    Solution Summary

    This posting explores the commitment of Altria to the environment. In addition, this posting discusses the real reasons for Altria's environmental initiatives.