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Altria and strategic initiatives

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When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

Explore the Altria website (formerly Philip Morris): http://www.altria.com/responsibility/4_10_environmentagriculture.asp

1. Characterize Altria's commitment to the environment?
2. Do you think this commitment will offset the environmental issues with the tobacco company? Provide support for your opinion.
3. What are Altria's real strategic reasons for these environmental initiatives?

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Solution Summary

Altria's commitment to the environment in all its business lines, especially tobacco business is really commendable.

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1) Altria's commitment to the environment in all its business lines, especially tobacco business is really commendable. The company is not only paying attention towards its commitment in maintaining environmental protention and conservation standards in key areas like manufacturing, but is also paying attention on activites like sourcing. The company is not only fulfilling its ethical commitments towards the society in ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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