Altria
Not what you're looking for?
STRATEGIC MANAGEMENT concepts and cases, Tenth Edition -- "Fred R. David" IS the title of the book for this class
IN 3- 4 paragraphs
When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.
Explore the Altria website (formerly Philip Morris): http://www.altria.com/responsibility/4_10_environmentagriculture.asp
1. Characterize Altria's commitment to the environment?
2. Do you think this commitment will offset the environmental issues with the tobacco company? Provide support for your opinion.
3. What are Altria's real strategic reasons for these environmental initiatives
Purchase this Solution
Solution Summary
Characterize Altria's commitment to the environment?
Solution Preview
Characterize Altria's commitment to the environment :
Altria's commitment towards protecting and conservating the environment, especially against its own operations such as thos related to sourcing and manufacturing tobacco products for its Philip Morris division, is really commendable and one of the most prolific in the industry. Altria has set an example not only for other companies in the cigarette and tobacco companies worldwide but also for other big multinationals by maintaining highest standards with respect to conservating the environment against harmful practices. Further, the company is not only fulfilling its commitments towards the societyby conservarting the environment and preventing it from further degradation but also educating the users of the company's products and people in general to become more environment friendly.
Being a multinational company involved in a sensitive business like Tobacco, there are a host of environmental issues surrounding the company, especially its Philip Morris division. Issues such as ethical sourcing of tobacco leaf, disposal of cigarette litter, etc, adverse effect on environment due to growing of tobacco, pollution due to smoking etc. are constantly faced by the company. Some of the most important initiatives in order to resolve these issues with Philip Morris and other business division of the company are as follows:
The company has laid down ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
Recent Feedback
- "Thank you. "
- "Thank you"
- "Thank you. I got 20/20 last week for my discussion you help me out with."
- "Thank you. Great Job. "
- "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce