Purchase Solution

Altria's real strategic reasons

Not what you're looking for?

Ask Custom Question

When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.
Explore the Altria website (formerly Philip Morris): http://www.altria.com/responsibility/4_10_environmentagriculture.asp

Characterize Altria's commitment to the environment?
Do you think this commitment will offset the environmental issues with the tobacco company? Provide support for your opinion.
What are Altria's real strategic reasons for these environmental initiatives?

Purchase this Solution

Solution Summary

What are Altria's real strategic reasons for these environmental initiatives?

Solution Preview

Characterize Altria's commitment to the environment :

Altria's commitment to the environment is being practiced by more and more companies in today's business environment, not only for contributing towards the prevention of the environment which is being degraded more and more in the wake of industrialization, globalization and growth, but also for becoming better corporate citizens.

Altria's commitment to the environment in all its business lines, especially tobacco business is really commendable. The company is not only paying attention towards its commitment in maintaining environmental protention and conservation standards in key areas like manufacturing, but is also paying attention on activites like sourcing. The company is fulfilling its ethical commitments towards ...

Solution provided by:
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution

Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Operations Management

This quiz tests a student's knowledge about Operations Management

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Lean your Process

This quiz will help you understand the basic concepts of Lean.